LIFT was created to change that narrative by providing individuals and families with personalized coaching, financial education, and access to safe financial tools. The program helps participants lift themselves out of economic hardship and into financial stability by equipping them with the skills and knowledge to make informed financial decisions. Through one-on-one coaching, financial workshops, and direct access to responsible financial services, LIFT supports people as they work toward credit-building, savings, asset ownership, and long-term stability.